Meta working on generative AI model to power Reels and more, says head of Facebook

Meta, the parent company of Facebook and Instagram, is planning to develop an AI model to power all of its video content, including Reels and longer published forms, by 2026. The company aims to transition from a per-product model to an entire ecosystem, making user recommendations more engaging. The AI model will also power the Feed recommendations product. The company is working on scaling the models with the right hardware and data support, considering Facebook has over 3 billion active users.

In addition to this, Meta is also working on enhancing its chatbot assistant to work in tandem with its increased recommendations and improve responsiveness. The company aims to make its platforms a one-stop show for entertainment, connectivity, and information, with AI playing a crucial role in user engagement. The company is also reconfiguring data centers and figuring out how to wire more GPUs together to support these developments.

Key takeaways

Meta is working on a roadmap that extends into 2026, focusing on developing an AI model that can power all of video, including Reels and longer published forms of content.
The company is moving from a per-product model to an entire ecosystem, aiming to make user recommendations more engaging.
Meta is also working to scale the models with the right hardware and data support, due to the need to analyze the interactions of billions of users.
Meta is looking to enhance its chatbot assistant to work in tandem with its increased recommendations and improve responsiveness, aiming to further engage users and make its platforms a one-stop show for entertainment, connectivity, and information.

Meta working on generative AI model to power Reels and more, says head of Facebook

Key takeaways

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