The company is also working on a more powerful language model to compete with OpenAI's GPT-4 and an AI model to enhance its Horizon Worlds avatars. Former Snap and Instagram executive Meghana Dhar stated that while chatbots don't specifically appeal to Gen Z, this demographic is more comfortable with new technology. She added that Meta's aim with the chatbots is to keep users engaged longer, providing more opportunities to serve ads.
Key takeaways:
- Meta is developing a generative AI chatbot called “Gen AI Personas” aimed at younger users, set to launch during the company’s Meta Connect event.
- The company has tested various chatbot personas, including a “sassy robot” inspired by Bender from Futurama and an overly curious “Alvin the Alien”.
- Meta plans to create dozens of these bots and is also working on a chatbot creation tool for celebrities to make their own chatbots for fans.
- Former Snap and Instagram executive Meghana Dhar stated that while chatbots don't necessarily appeal specifically to Gen Z, this demographic is more comfortable with newer technology, and Meta's goal is to keep them engaged for longer to increase ad opportunities.