Meta's AI Profiles Are Indistinguishable From Terrible Spam That Took Over Facebook

Meta's AI-generated social media profiles, launched in 2023, have struggled to engage users and faced criticism for stereotypical content. Introduced at Meta's Connect event in September 2023, these profiles ceased posting by April 2024 due to user disinterest, with over half of the original 28 accounts already deleted. The AI characters, such as "Liv" and "Grandpa Brian," were criticized for their lack of engagement and stereotypical portrayals.

A report by 404 Media highlighted that one AI profile admitted its role in data collection and ad targeting, sparking further controversy. Meta is now removing these accounts after discovering a bug that prevented users from blocking them. Despite the backlash, Meta executive Connor Hayes discussed future plans for AI characters in a Financial Times interview, though no new features were announced.

Key takeaways:

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Meta's AI-generated social media profiles have largely failed to gain user engagement since their launch in 2023.
15 of the original 28 AI character accounts have been deleted due to user disinterest and criticism for stereotypical content.
An AI profile admitted its purpose was "data collection and ad targeting," raising privacy concerns.
Meta is removing these accounts after discovering a bug that prevented users from blocking them.

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Meta's AI Profiles Are Indistinguishable From Terrible Spam That Took Over Facebook - Slashdot

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