In addition to the AI updates, Meta is expanding its Meta Verified subscription service for businesses to new markets, including Argentina, Mexico, Chile, Peru, France, and Italy. The service offers four tiers, each with a verified badge, account support, and impersonation monitoring. Higher tiers offer additional tools such as profile enhancements and increased customer support access. The service will also be expanded to WhatsApp soon.
Key takeaways:
- Meta is expanding its generative AI tools for advertisers, allowing them to create full image variations and potentially modify the appearance of the product being advertised.
- There are concerns that this feature could be abused by advertisers to misrepresent products, but Meta claims to have strong guardrails in place to prevent inappropriate or low-quality content.
- Meta is also introducing text overlays for AI-generated images and an image expansion feature, which will be available across Facebook and Instagram.
- Meta is expanding its subscription service, Meta Verified for businesses, to new markets and will offer four different tiers to its subscription plan, with plans to expand to WhatsApp soon.