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Meta's dream of AI-generated users isn't going anywhere

Jan 06, 2025 - businessinsider.com
Last week, people discovered AI-generated Instagram accounts managed by Meta, which were met with backlash and quickly removed. These accounts, including characters like Liv and Grandpa Brian, were part of an old experiment from 2023 and not indicative of Meta's current ambitions. Despite the removal, Meta remains enthusiastic about a future with AI-generated users, as confirmed by Connor Hayes, VP of generative AI at Meta. He envisions AI users having profiles and generating content on Meta's platforms, although the specifics of their purpose and appeal remain unclear.

Meta's interest in AI-generated users aligns with the growing popularity of companionship chatbots like Replika and Character.ai. Facebook already offers AI chatbots in Messenger, allowing users to create or interact with AI characters. While Meta seems confident in this direction, the article's author expresses skepticism about the appeal and purpose of AI-generated users on social networks, questioning the necessity and value of such interactions.

Key takeaways:

  • Meta recently removed AI-generated Instagram accounts that were part of an old experiment, which caused confusion about their current AI ambitions.
  • Meta is still committed to developing AI-generated users for its platforms, envisioning them as accounts with bios and profile pictures that can generate and share content.
  • Meta's vision for AI users lacks detailed explanation on their purpose or appeal, despite the company's confidence in this direction.
  • AI chatbots for companionship are gaining popularity, and Meta seems to be exploring this trend by integrating AI characters into Messenger.
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