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Metaverse And Augmented Reality Remain Unpopular With VCs

Jun 21, 2024 - news.crunchbase.com
Investment in metaverse, virtual reality (VR), and augmented reality (AR) startups has significantly declined, with the total funding for 2024 projected to be the lowest in years. Despite the introduction of Apple's Vision Pro headset, the demand for such devices is reportedly cooling, and the investment climate in the sector is described as "chilly". Major startups such as Magic Leap and Niantic, which secured significant funding in 2021, have not closed new rounds since then.

However, some sizable financings are still happening in 2024, with AR glasses maker Rokid raising $70 million and mixed-reality glasses maker Xreal securing $60 million. The decline in funding may be due to the fading popularity of buzzwords like "metaverse", with startups now preferring to emphasize their focus on artificial intelligence. The article suggests that if adoption of VR and AR devices accelerates, venture investors may renew their interest in the sector.

Key takeaways:

  • The metaverse, virtual reality, and augmented reality startups are experiencing a decrease in funding, with 2024 on track for the lowest funding total in years.
  • Apple's Vision Pro headset, marketed as a “spatial computing” device, has not significantly shifted the sentiment, with demand for the $3,500 device reportedly cooling.
  • Despite the overall decrease, some sizable financings are still happening, with Rokid, a maker of augmented reality glasses, raising $70 million in a January financing, and Xreal, a maker of mixed-reality glasses, raising $60 million in a January round.
  • The buzzwords 'metaverse', 'virtual reality', and 'augmented reality' have fallen out of favor, with startups now preferring to emphasize their artificial intelligence focus.
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