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Microsoft Appoints New CMO as It Focuses on the ‘Era of AI’

Oct 26, 2023 - adweek.com
Microsoft's Chief Marketing Officer, Chris Capossela, is stepping down after 32 years, with Takeshi Numoto, former EVP and commercial CMO, set to take over. The change comes as Microsoft focuses on generative AI for growth, having invested $13 billion in AI start-up OpenAI. The company's recent quarterly earnings showed a 19% revenue increase to $24.3 billion in the Intelligent Cloud division, partly due to AI products.

Yusuf Mehdi, who has led several AI initiatives, will take over Numoto's previous role as EVP and consumer CMO, overseeing Microsoft's end-user experiences and the rollout of AI-powered services. This follows Microsoft's recent completion of its $75 billion deal to buy Activision Blizzard, with plans to expand in the gaming market.

Key takeaways:

  • Microsoft's chief marketing officer, Chris Capossela, is stepping down after 32 years, and will be replaced by Takeshi Numoto, former evp and commercial chief marketing officer.
  • The company is heavily investing in generative AI, having invested $13 billion in AI start-up OpenAI, and seeing a revenue jump of 19% to $24.3 billion in the Intelligent Cloud division in the last three months.
  • Yusuf Mehdi will assume Numoto’s previous role as evp and consumer chief marketing officer, with responsibilities including the oversight of Microsoft’s end-user experiences and the rollout of AI-powered services.
  • After closing its nearly two-year fight over the $75 billion deal to buy Activision Blizzard, Microsoft plans to increase its growth in the gaming market.
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