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Microsoft Copilot Trails ChatGPT in Downloads Since Launch

Jan 08, 2024 - pymnts.com
Microsoft's AI chatbot, Copilot, developed with OpenAI technologies, has not significantly impacted OpenAI’s own chatbot, ChatGPT, despite offering free access to OpenAI’s newer GPT-4 technology. The launch of Copilot went largely unnoticed due to a lack of promotion, and its downloads have been relatively modest, with a total of 2.1 million installs across iOS and Android as of Jan. 5. In contrast, ChatGPT added an additional 4.2 million downloads during the same period.

Several factors may explain why Copilot has not displaced ChatGPT. These include ChatGPT's dedicated user base, Copilot’s holiday launch and lack of promotion, and potential user dissatisfaction with the integration of Bing in Copilot. Despite this, Microsoft continues to develop Copilot, recently adding a button to the Windows keyboard to activate the AI tool, marking the company's first keyboard layout change in nearly 30 years.

Key takeaways:

  • Microsoft's AI chatbot, Copilot, developed with OpenAI technologies, has not significantly impacted OpenAI’s own chatbot, ChatGPT, despite offering free access to OpenAI’s newer GPT-4 technology.
  • Copilot's launch went largely unnoticed due to a lack of promotion and marketing efforts, resulting in low visibility and modest downloads.
  • ChatGPT added an additional 4.2 million downloads during the period in which Copilot accumulated its 2.1 million installs, indicating a strong user base resistant to switching platforms.
  • Microsoft is integrating Copilot into the Windows keyboard, marking the company's first keyboard layout change in nearly 30 years, as part of its goal to seamlessly integrate AI into Windows.
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