Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Microsoft mulling pricing changes shows tech wants ROI for AI

Jun 12, 2024 - businessinsider.com
Microsoft is considering a pricing overhaul for its Microsoft 365 suite of software tools, with the aim of monetizing its investments in AI. The tech giant is looking to include AI features in the suite and create a more expensive bundle. The potential changes are driven by Microsoft's desire to see a return on the billions of dollars it has invested in AI. The company's AI investments have already paid off to some extent, with Microsoft hitting a $3 trillion valuation for the first time this year.

However, AI tools are not cheap to maintain, so finding a way to generate revenue from them quickly is crucial. Microsoft 365, one of the company's most valuable assets, is a logical place to start. Users can already add the Copilot AI assistant tool to the Microsoft 365 suite for an additional cost. Packaging it together could save users the trouble of managing multiple software licenses.

Key takeaways:

  • Microsoft is considering a pricing overhaul of its Microsoft 365 suite of software tools, including AI features and creating a more expensive bundle, to get a return on its AI investments.
  • The tech giant has invested billions of dollars in AI, from AI chips to expanding its data center footprint, and is now looking for ways to monetize these investments.
  • Microsoft's focus on AI's return on investment reflects a shift in tech's strategy, with companies now closely monitoring the bottom line and expecting returns from their AI investments.
  • Microsoft 365, one of the company's most valuable assets, is seen as an obvious place to start monetizing AI, with users already able to add the Copilot AI assistant tool for an additional cost.
View Full Article

Comments (0)

Be the first to comment!