In addition to the tool, Microsoft is forming a team to provide advice and support to campaigns on cybersecurity and AI, and will set up an Election Communications Hub for world governments to access Microsoft's security teams before elections. The company also plans to work with various groups to surface reputable election information sites on Bing. However, concerns remain that watermarking tools like Content Credentials may not be enough to completely stop disinformation.
Key takeaways:
- Microsoft is launching a new tool called Content Credentials as a Service to combat the spread of misinformation and deepfakes in elections.
- The tool allows users to attach information to an image or video’s metadata, including the provenance of when, how, and who created the content, and whether AI was involved in its creation.
- The service will first be made available to political campaigns in the Spring of next year, and Microsoft has formed a team to provide advice and support to campaigns on strengthening cybersecurity protections and working with AI.
- Microsoft will also endorse the Protect Elections from Deceptive AI Act, which seeks to ban the use of AI to create deceptive content falsely depicting federal candidates.