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Feature Story
Microsoft passes Apple as most valuable company in the world
Jan 16, 2024 · gamesindustry.biz
Analysts from investment banking company Piper Sandler expressed optimism about the momentum around Microsoft's mature AI products. AI is a crucial part of Microsoft's overall strategy, and last month, the company faced accusations of using AI to promote indie games.
Key takeaways
- Microsoft overtook Apple as the most profitable company at the end of last Friday's trading session in the US.
- This lead came as a result of an event in San Francisco where Microsoft highlighted an increase of traffic on GitHub, which it acquired in 2018 for $7.5 billion.
- Microsoft's shares increased 3% to $2.89 trillion by the end of the day, while Apple's dropped by the same amount lowering its valuation to $2.87 trillion.
- AI is a core part of Microsoft's overall strategy, and last month, the company was accused of using AI to promote indie games.