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Microsoft Publishes Garbled AI Article Calling Tragically Deceased NBA Player "Useless"

Sep 14, 2023 - futurism.com
Microsoft's MSN news portal has been criticized for publishing an AI-generated article that disrespected the late NBA player Brandon Hunter, referring to him as "useless" in its headline. The article was reportedly generated through a combination of algorithmic techniques and human review, according to Jeff Jones, a senior director at Microsoft. This incident follows a series of embarrassments for MSN, including the publication of an incoherent AI-generated travel guide and numerous sloppy articles on dubious topics, after the platform fired its team of human journalists in 2020.

The original publisher of the disrespectful article about Hunter's death was a publication named Race Track, which has been accused of publishing plagiarized and low-quality content. The website has seemingly been taken down, but its articles, including the one about Hunter, are still live on MSN. This incident has raised concerns about the future of journalism, with AI being used to replace human editors and writers, leading to the publication of dubiously sourced content that threatens to erode public trust in the media.

Key takeaways:

  • Microsoft's MSN news portal published a disrespectful and seemingly AI-generated article about the death of former NBA player Brandon Hunter, leading to criticism and calls for human writers to be used for obituaries.
  • MSN has previously faced embarrassment for publishing incoherent AI-generated content, despite claims of human oversight and a commitment to ensuring content aligns with its values.
  • The original publisher of the article on Hunter's death, Race Track, has been found to be publishing plagiarized and low-quality content, further damaging MSN's credibility.
  • The use of AI in journalism is leading to the publication of dubiously sourced content, threatening to erode public trust in the media.
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