The changes aim to improve collaboration between teams and expand the gaming content organization. Bond, who played a key role in the Activision Blizzard acquisition, will be responsible for the future of Xbox, potentially including a redesigned disc-less Xbox Series X and a next-gen hybrid console. The changes also mean more women will hold gaming leadership roles at Microsoft than men once Activision Blizzard CEO Bobby Kotick departs at the end of 2023.
Key takeaways:
- Microsoft is reorganizing its Xbox gaming and marketing leadership, promoting Matt Booty to president of game content and studios, and Sarah Bond to Xbox president.
- Chief marketing officer Chris Capossela is stepping down after 32 years at Microsoft, with Takeshi Numoto taking over the role.
- Microsoft is also promoting Yusuf Mehdi to executive vice president, consumer chief marketing officer, and moving its consumer sales organization to the Microsoft Gaming team.
- The reorganization is part of Microsoft's focus on its potential in gaming and AI, following the recent acquisition of Activision Blizzard.