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Microsoft’s ‘AI Browser’ Edge Is a Precursor to the ‘AI’-ification of Everything

Jan 04, 2024 - gizmodo.com
Microsoft is rebranding its Edge internet browser as "Microsoft Edge: AI Browser" in an attempt to emphasize its AI capabilities. The name change is visible on Google Play Store and Apple's App Store, and the browser now boasts GPT-4 capabilities with a built-in Copilot chatbot and access to OpenAI’s DALL-E 3 AI image generator model. Microsoft also released a full Copilot app on both iOS and Android, offering users access to the Copilot chatbot features and DALL-E image creation.

The article suggests that this is part of a larger trend of companies branding their products with "AI" to highlight their use of modern deep learning algorithms. Examples include LG's Signature OLED M4 and G4 TVs, which boast a "cutting-edge AI processor," and Google and Samsung's race to promote their smartphones as the "true AI phone." The author predicts that the term "AI" will become as ubiquitous and potentially meaningless as "smart" in the context of consumer devices.

Key takeaways:

  • Microsoft is rebranding its Edge internet browser as “Microsoft Edge: AI Browser,” emphasizing its AI capabilities.
  • The browser's mobile app description highlights its GPT-4 capabilities and access to OpenAI’s DALL-E 3 AI image generator model.
  • Microsoft has also released a full Copilot app on iOS and Android, offering users access to the Copilot chatbot features and DALL-E image creation.
  • The article predicts a trend of more devices and products being explicitly branded with "AI-" in the near future, following the trend of "E-" devices and "Smart-" tech.
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