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Microsoft’s new Windows chief on the future of the OS, Surface, and those annoying ads

May 23, 2024 - theverge.com
Pavan Davuluri, the new head of Windows, is leading Microsoft's transition to Arm-powered chips and AI-powered PC ambitions. The company has unveiled new AI features for its Copilot Plus PCs, with the aim of delivering more value to Windows customers by infusing AI across the operating system. Microsoft's Copilot AI is designed to anticipate users' needs when performing repetitive or common Windows tasks. The company also plans to make Windows cloud native through its Windows 365 service, which could change operating systems as much as AI.

Microsoft is also focusing on hardware experimentation, with Davuluri stating that experimentation and iteration are vital for the team. However, the company will be seeking more refinement rather than just shipping experiments to customers. Davuluri also addressed the issue of Bing prompts and ads ruining the Windows experience, stating that it is an ongoing journey and that the company is focused on winning Windows customers through great experiences.

Key takeaways:

  • Pavan Davuluri, the new head of Windows, is leading Microsoft's transition to Arm-powered chips and AI-powered PC ambitions.
  • Microsoft is infusing AI across the operating system, with features like Recall and an image creator, and anticipates the AI to change how apps are built.
  • Davuluri also sees a future for Windows being streamed to devices instead of running locally on them, with Microsoft making a big push for its Windows 365 service.
  • Despite past hardware experiments, Microsoft plans to continue experimenting and iterating, particularly with its Surface hardware, but will likely do so less directly with customers.
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