The situation is further complicated as the summaries were introduced during the crucial holiday shopping season, adding another concern for merchants already dealing with inflation-affected shoppers. This could potentially affect their sales and overall business performance.
Key takeaways:
- Amazon has started using artificial intelligence to condense billions of customer reviews into brief summaries.
- The AI-generated summaries are not always accurate, sometimes providing incorrect product descriptions or exaggerating negative feedback.
- This has potential implications for both customers and Amazon merchants who rely on positive reviews to increase sales.
- The deployment of these summaries coincided with the crucial holiday shopping season, adding another concern for merchants already dealing with inflation-battered shoppers.