However, the article warns against age-based biases in voice technology adoption, as they can lead to failed products and wasted resources. It suggests that brands should focus on improving routine business processes and reducing friction to create an inclusive experience for all users. The article concludes by stating that voice technology will become crucial in various industries, including retail, e-commerce, air travel, insurance, and legal services.
Key takeaways:
- Generational gaps in voice technology usage are becoming less common, with most people of all ages using voice technology for speed, convenience, and multitasking.
- Younger users have higher expectations of digital voice technology and are more likely to switch to an alternative if their voice-powered app or device doesn't respond accurately.
- Developing voice solutions is complex and requires patience, rigorous testing, and continual user feedback.
- Brands that successfully integrate voice technology will be those that focus on improving routine business processes and relieving moments of friction to create an inclusive experience for all users.