The business models of these startups often revolve around protecting the reputations of brands, businesses, and individuals. However, the article suggests that it would be beneficial to see more technologies aimed at reducing online falsehoods for audiences that aren't directly paying for their software, particularly in the context of AI-generated content, which is expected to grow exponentially and is currently not known for its accuracy.
Key takeaways:
- Startup investors are increasingly backing businesses that aim to combat misinformation and disinformation online.
- 16 selected startups, heavily focused on artificial intelligence, have collectively raised more than $250 million to fight AI-generated falsehoods.
- Companies like Clarity, Reken, Cyabra, and PeakMetrics have recently raised significant funding to develop tools to identify and protect against harmful deepfakes, AI-generated synthetic media, and damaging social media content.
- Many of these startups are focusing on protecting the reputations of well-known brands and businesses, but there is a need for technologies that can reach audiences who aren't directly paying for their software.