Morph Studio, founded by a team of computer vision Ph.D. dropouts from the Hong Kong University of Science and Technology, initially focused on creating a community around AI-generated memes. The startup developed a model for making GIFs from text prompts, which led to the creation of a Telegram group and a Discord channel where users could communicate through AI-generated GIFs. Despite competition from AI-fueled apps like ByteDance’s CapCut, Morph aims to differentiate itself by better suiting creators' needs and building a strong user community.
Key takeaways:
- Morph Studio has introduced an AI filmmaking platform that allows users to create and edit video clips by entering text prompts for different scenes.
- The platform is supported by Morph’s partnership with Stability AI, but Morph plans to introduce more generative video models in the future.
- Morph’s co-founder Xu Huaizhe sees the potential for AI to streamline the filmmaking process, combining filming, editing, and post-production into one continuous workflow.
- Morph Studio initially focused on creating a community for sharing AI-generated memes, but is now concentrating on improving its film production platform.