Khalifah plans to launch the product natively in the Firefox browser and expand to other platforms such as travel. However, he expressed concerns about the increasing use of AI by malicious actors to generate fake reviews and images. Fakespot generates revenue through an advertising program that recommends trustworthy products. Users can use the AI-powered review report card by copying a link from any ecommerce site and pasting it into the website, which then pulls reviews and comments to generate a report card evaluating the trustworthiness of the reviews.
Key takeaways:
- Saoud Khalifah, founder of Fakespot and director at Mozilla, has developed a data analytics company that uses AI to identify fake reviews, unreliable sellers, and counterfeit products.
- Fakespot was acquired by Mozilla in April 2021 and supports the review process on sites like Amazon, Best Buy, eBay and others.
- Mozilla recently launched Fakespot Chat, an AI agent that assists consumers with online shopping by answering product-related questions and suggesting useful queries for product research.
- Fakespot generates revenue through an advertising program that recommends trustworthy products from a trusted deals program. Users can use the AI-powered review report card by copying a link from any ecommerce site and pasting it into the website, which then generates a report card evaluating the trustworthiness of the reviews for the products.