The incident has sparked discussions about the limitations of AI in journalism, as it can generate heartless content due to its lack of understanding of the information it's presenting. Despite these issues, many companies continue to experiment with generative AI programs, assuming they can replace human writers and editors. However, these attempts have often resulted in embarrassing mistakes, highlighting the current limitations of AI technology in news writing.
Key takeaways:
- Former Boston Celtics player Brandon Hunter died at the age of 42, and an obituary published by MSN was criticized for its heartless tone and poor grammar, leading to assumptions it was written by artificial intelligence.
- The article, which was later deleted, was credited to an unnamed "Editor" and included the headline, "Brandon Hunter useless at 42."
- Futurism reported that Microsoft fired its human news curators in 2020, which has led to some embarrassing stories appearing on MSN's website. The obituary of Hunter was essentially a remixed version of TMZ's story on his death.
- Despite the limitations of AI, many companies are experimenting with generative AI programs, with some even assuming they can replace human writers and editors. However, this has led to issues such as heartless articles and incorrect information.