The acquisition follows Muck Rack's purchase of social media platform Keyhole in September 2024, further expanding its comprehensive platform. Muck Rack leverages AI and machine learning to monitor over 600,000 media outlets and 3.5 million articles daily. The company remains founder-controlled and profitable, having received its first institutional capital investment of $180 million in 2022. Ruepoint, known for its customized media intelligence solutions, will bring its expertise to Muck Rack, offering clients a deeper understanding of media performance and strategic decision-making.
Key takeaways:
- Muck Rack has acquired Ruepoint to enhance its media intelligence services by combining concierge-led services with AI-powered tools.
- The acquisition follows Muck Rack's purchase of social media platform Keyhole in September 2024, expanding its comprehensive platform.
- Ruepoint's expertise in content augmentation and measurement will be integrated with Muck Rack's data and tools to provide enhanced PR strategies.
- Muck Rack's new services include curated monitoring, executive digests, and measurement and insights to improve PR outcomes.