AI is expected to be a prominent theme at MWC 2025, with advancements in Google's Gemini and Samsung's Galaxy AI leading the charge. AI features are anticipated to become more prevalent in midrange phones, not just flagship models. The event will likely see companies like Qualcomm demonstrating on-device AI capabilities, while Honor is set to introduce its "Alpha Plan" for AI-powered devices. The trend is moving towards embedding AI into existing technology rather than standalone AI devices, with companies exploring innovative ways to differentiate their products using AI.
Key takeaways:
- Mobile World Congress 2025 is expected to showcase new product launches from major Chinese phone makers like Xiaomi and Oppo, with a strong presence from smaller players like HMD and Nothing.
- The Xiaomi 15 Ultra and Nothing Phone 3a are among the highly anticipated phone launches at the event, with potential shifts in technology partnerships and design approaches.
- AI is expected to be a major theme at MWC 2025, with AI capabilities moving into midrange phones and Google showcasing its Gemini AI assistant across various devices.
- MWC 2025 will also feature advancements in spatial computing, smart jewelry, and mobile connectivity in cars, with companies like Oppo and Qualcomm playing significant roles.