The article is a promotional piece for various subscription plans offered by the Financial Times (FT). The first plan is a trial offer with unlimited access for $1 for the first four weeks, then $75 per month, with the option to cancel anytime during the trial. The second plan, Standard Digital, costs $39 per month and offers essential digital access to FT journalism on any device, with a 20% discount for paying a year upfront. The third plan, priced at $75 per month, offers complete digital access to FT journalism with expert analysis from industry leaders, also with a 20% discount for annual upfront payment.
The article also mentions a pay-per-reader plan for organizations, which includes exclusive features and content. It encourages readers to explore their full range of subscriptions and understand why over a million readers pay to read the Financial Times.
Key takeaways:
The article offers unlimited access to quality FT journalism for $1 for 4 weeks, then $75 per month.
There are different subscription plans available, including Standard Digital for $39 per month and a premium plan for $75 per month, both offering digital access to FT journalism on any device.
There is also a 'Pay per reader' plan for organisations, which includes exclusive features and content.
The Financial Times claims to have over a million paying readers and encourages potential subscribers to explore their full range of subscriptions.
