Crawford also shares insights into Pyramid's focus for 2025, which includes transitioning their independent hotels to Revinate's marketing platform to streamline operations and share best practices across their properties. He stresses the importance of creating authentic guest experiences through local partnerships and personalized recommendations, catering to the growing demand for unique and meaningful travel experiences. Additionally, Pyramid aims to consolidate data from various systems into a unified platform to enhance their marketing and operational efficiency.
Key takeaways:
- AI can enhance hotel marketing by accurately segmenting guests and analyzing large data sets, but it should not replace the human element of hospitality.
- Revinate's marketing tools are being implemented across Pyramid Global Hospitality's independent hotels to standardize communications and share best practices.
- AI should be used to augment processes and improve efficiency, but maintaining authenticity and human interaction is crucial in hospitality.
- Independent hotels should focus on creating unique experiences and partnerships to attract younger generations seeking authentic and personalized travel experiences.