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Navigate the GenAI era with this startup map | TechCrunch

Jan 23, 2024 - techcrunch.com
Carrie Ryan, VP of Strategy and Business Development at Prosus, discusses the importance of generative AI (GenAI) in the business landscape. She shares her experience in guiding startups through the GenAI landscape at Prosus, and how it has driven significant business growth and value. She emphasizes the balance between protective measures like data protection protocols and progressive strategies like AI-driven product rollouts.

Ryan outlines a three-step process for startups to assess their position, strategize, and unlock value in relation to GenAI disruption. She stresses the importance of understanding a company's current standing in relation to GenAI disruption, which involves a thorough analysis of risk exposure and operational readiness. This forms the foundation for a robust GenAI strategy.

Key takeaways:

  • Generative AI (GenAI) is a pivotal shift in the business landscape, not just a technological trend.
  • Carrie Ryan, with her experience in strategic and operational roles, has been guiding startups through the GenAI landscape at Prosus, helping them adapt and win in a rapidly transforming market.
  • GenAI has helped Prosus' portfolio of companies realize significant value over the last 12 months across various areas, including retention, sales pipeline, conversion rates, fraud prevention, and operational efficiency.
  • Ryan outlines a three-step process for startups to assess their position, strategize, and unlock value in relation to GenAI disruption, starting with a thorough analysis of risk exposure and operational readiness.
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