The author also warns against falling for flashy demos and buzzwords without substance. He advises looking for AI companies that offer clear, value-based messaging and are transparent about how their AI works. The article concludes by encouraging businesses to take their time in choosing an AI tool that will truly deliver business impact and help them reach new heights.
Key takeaways:
- When choosing an AI tool, look for solutions that deliver more than just efficiency gains. The most innovative AI tools will improve critical business outcomes such as revenue, customer satisfaction, and brand visibility.
- It's important to seek out real customer stories and use cases. Find out how companies in similar industries have applied AI, and whether it helped them solve the same problems you’re facing.
- The best AI tools don't replace human expertise, they enhance it. It's important to choose AI solutions that give you transparency into how decisions are made and leave room for human ingenuity.
- Be wary of tech jargon and buzzwords. AI companies that offer clear, value-based messaging in plain language are less likely to hide behind smoke and mirrors. If a company is willing to show you exactly how their AI works, that's a good sign.