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Netflix Model May Save India’s Online Learning Apps

Feb 20, 2024 - bloomberg.com
Nearly two years ago, an online test-preparation session by Physics Wallah, an edutech company, attracted 127,000 Indian teenagers. This was the largest live lecture the company, which prepares students for challenging engineering and medical school entrance exams, had ever conducted. Regular classes also draw around 50,000 learners.

The platform operates in real time, with standby instructors available in chat rooms or over video calls to assist students who encounter difficulties. Artificial intelligence is also utilized to predict the areas students may find challenging.

Key takeaways:

  • Two years ago, 127,000 Indian teenagers attended a test-prep session online, the largest live lecture ever run by Physics Wallah, an edutech company.
  • Physics Wallah coaches students for challenging engineering and medical school entrance exams.
  • The company's regular classes also attract around 50,000 learners.
  • If students encounter difficulties during the session, standby instructors are available in chat rooms or over video calls, with AI predicting the parts students might find challenging.
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