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Netflix (NFLX) Shares Record Back in Sight on Push Into Sports and Live Events

Jun 07, 2024 - bloomberg.com
Investors are optimistic that Netflix's venture into live events and sports will boost its stock prices, following its success with advertising-supported subscriptions. This move is seen as another example of how the company, valued at $280 billion, is benefiting from emulating the traditional TV model.

Entering into programming traditionally dominated by linear television could potentially be the catalyst that drives Netflix's stock back to its record highs of 2021.

Key takeaways:

  • Netflix Inc.'s success with advertising-supported subscriptions has been a major driver for its stock price.
  • Investors are betting that Netflix's move into live events and sports will further boost its stock price.
  • This strategy is another example of how Netflix is benefiting from mimicking the traditional TV model.
  • Entering into programming areas typically dominated by linear television could be the catalyst that pushes Netflix's stock back to its 2021 record highs.
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