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New AI Capabilities from BrightEdge Empower Brands to See and Be Seen in the Age of Generative AI Search

Nov 20, 2024 - martechseries.com
BrightEdge, a leader in AI-driven organic search, content, and digital marketing automation, has announced new AI capabilities in its Data Cube X solution. The platform is the first to allow customers to understand and act on their brand presence in Google AI Overview (AIO) search results in real time and on a global scale. Brands can use Data Cube X to identify touchpoints for consumer connection via search, and optimize their content with BrightEdge’s platform for relevance and strategic alignment in an AI-first world.

Data Cube X provides marketers with insights into their footprint and competitive landscape within the AI search ecosystem, and actionable insights to optimize content for identified opportunities. BrightEdge Copilot enables rapid content creation and optimization, while BrightEdge Autopilot structures the content to be discoverable and indexable by Google’s algorithm. The platform has been praised for its speed, ease of use, and options, and is seen as a valuable tool in the SEO toolbox.

Key takeaways:

  • BrightEdge has announced new AI capabilities within its Data Cube X solution, allowing brands to understand and act on their presence in Google AI Overview (AIO) search results in real time and at a global scale.
  • Brands can use the new features to identify all touchpoints where they can connect with consumers via search, and then leverage BrightEdge’s platform to optimize their content.
  • AI search is driving significant change across all industries, with the travel industry seeing a 700% growth in AIO inclusions between September and October.
  • Data Cube X provides marketers with a starting point to understand their footprint and their competitive landscape within the rapidly evolving AI search ecosystem, equipping them with actionable insights to identify opportunities to capitalize and optimize content for those touchpoints.
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