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New ‘ARK: Survival Evolved’ AI Trailer Incites Fan Fury

Mar 20, 2025 - forbes.com
The article discusses the backlash against the AI-generated trailer for ARK: Survival Evolved's new Aquatica expansion, created by publisher Snail Games. The trailer, which appears to be 98% AI-generated, including voicework and video footage, has been criticized for its unnatural feel and typical AI errors, such as awkward animations. The public response has been overwhelmingly negative, with a significant disparity between likes and dislikes and numerous critical comments. The trailer's release has sparked a debate about the use of AI in game development, particularly concerning cost-cutting measures that bypass traditional artists and writers.

The article highlights a divide between Snail Games and ARK developer Wildcard, with the latter distancing itself from the trailer. It suggests that the negative reception should serve as a warning to other studios considering similar AI-driven projects. The piece also references other instances of AI in media, such as the poorly received AI-generated intro to Marvel's Secret Invasion, indicating a broader trend of AI integration in creative industries, often met with resistance from both creators and audiences.

Key takeaways:

  • ARK: Survival Evolved released a 98% AI-generated trailer for its Aquatica expansion, which includes AI-generated voicework, script, and video footage.
  • The trailer has been poorly received by fans and the public, with a significant dislike ratio and negative comments.
  • There is a noticeable divide between publisher Snail Games, who released the trailer, and ARK developer Wildcard, who distanced themselves from the project.
  • The use of AI in game development is controversial, with concerns about cost-cutting at the expense of artistic quality and originality.
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