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New dating apps are betting on matchmaking in the era of swipe fatigue

Nov 26, 2024 - businessinsider.com
The article discusses the emerging trend of matchmaking in dating apps, with startups like Sitch, Cheers, Loop, and Arrange using AI and social connections to match users. These apps either allow users to play matchmaker for their friends or use AI to suggest potential matches. Loop, founded by siblings Lian and Adam Zucker, allows friends and family to set up their single friends, while Arrange, set to launch in December, lets users link their profiles with a "scout" who vets potential matches. Cheers, founded by ex-Instagram engineer Sahil Ahuja, combines dating and social media, allowing users to request introductions through mutual friends.

On the other hand, Sitch offers an AI chatbot experience where users answer questions about their interests, values, and backgrounds, and the AI suggests potential matches. Amori, a dating advice app, plans to introduce a similar feature. However, professional matchmaker Nick Rosen expressed skepticism about the effectiveness of these apps, arguing that friends and family might not fully understand a person's romantic history and needs. He suggests that professional matchmakers should adapt to the changing times by developing their own apps.

Key takeaways:

  • New startups are launching dating apps that use AI and social connections to match users, addressing dating-app fatigue.
  • Apps like Loop and Arrange allow friends and family members to play matchmaker for users, while apps like Sitch and Amori use AI to suggest potential matches.
  • Despite the new trend, professional matchmakers like Nick Rosen believe it won't be easy for friends and family to find a perfect match due to the complexity of a person's romantic history.
  • Rosen suggests that professional matchmakers need to adapt to the changing times and consider developing their own apps.
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