The report identifies four key pillars for success and business growth: email's enduring relevance, automation and the customer journey, data-powered personalization, and investing in AI to drive business outcomes. It reveals that top marketers differentiate themselves by using email throughout the entire funnel, automating nearly the entire customer journey, leveraging customer data platforms for hyper-personalized interactions and predictive analytics, and using AI as a strategic assistant to maximize outcomes. The report provides actionable insights for building smarter campaigns and driving future growth.
Key takeaways:
- The Revenue Blueprint, a new report from Intuit Mailchimp, explores how marketers can foster growth in a rapidly-evolving digital environment using data-driven strategies, creative spark, and AI-powered efficiencies.
- The report categorizes marketers into three groups: Baseline Marketers, Performance-Obsessed Marketers, and Revenue Leaders, and provides insights on how to elevate strategies in an increasingly competitive marketplace.
- Four key pillars for success and business growth are identified: Email’s enduring relevance, Automation and the customer journey, Data-powered personalization, and Investing in AI to drive business outcomes.
- While 74% of total respondents use AI, Revenue Leaders leverage AI more effectively by using it as a strategic assistant, combining generative and analytical AI to maximize outcomes.