However, experts warn that while this technology can help prove the authenticity of photos, it does not necessarily prevent the spread of AI-generated fakes on social media or by dishonest media outlets. For the technology to be effective, all camera and phone manufacturers would need to adopt this digital signature standard. Additionally, people would need to be educated on how to check these watermarks and it should be made easy to do so.
Key takeaways:
- Nikon, Sony, and Canon are adding technology to their cameras that embeds a tamper-resistant digital signature into every image, allowing users to prove their photos are not AI-generated.
- This technology is seen as a way to combat the rise of photorealistic AI-generated images and deep fakes on social media, and to uphold the values of truth and credibility in professions like journalism and photo editing.
- However, this technology only helps honest photographers prove their authenticity and does not necessarily stop the spread of AI-generated fakes on social media or by dishonest media outlets.
- To truly distinguish AI-generated images from real photos and restore trust in photography, all camera and phone manufacturers would need to adopt this digital signature standard, and people would need to be educated on how to check these watermarks.