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New York Times Generated $500M In Subs Revenue In Q4

Feb 05, 2025 - adweek.com
The New York Times reported a significant increase in its financial performance for 2024, with annual revenue reaching $2.59 billion, a 6.6% rise year over year. The fourth-quarter revenue was $726.7 million, with subscription revenue alone contributing $466.6 million. Digital revenues grew by 9.5%, offsetting a 16.4% decline in print revenues. The Times boasts 11.43 million total subscribers, primarily digital, and aims to reach 15 million by 2027. The Athletic, a recent acquisition, saw a 29% revenue increase in the fourth quarter, marking its first consecutive quarters of adjusted operating profit. The Times has a strong financial position with $912 million in cash and marketable securities and no debt.

The company is focusing on expanding its subscriber base and capitalizing on the growth of non-news products like The Athletic and Wirecutter. It has been relatively quiet on acquisitions but holds nearly a billion dollars in cash, indicating potential future investments. The Times also highlighted its unique litigation costs against OpenAI and Microsoft, categorizing them as special items due to their complexity and distinct nature from typical journalistic legal expenses.

Key takeaways:

  • The New York Times' annual revenue in 2024 reached $2.59 billion, with a significant portion coming from digital subscriptions, which now total 10.82 million out of 11.43 million subscribers.
  • The Times' digital revenue is growing rapidly, offsetting the decline in print revenue, with digital revenues up 9.5% year over year and print revenues down 16.4% in the fourth quarter.
  • The Athletic, acquired by The Times, has shown significant revenue growth, achieving an adjusted operating profit for two consecutive quarters, with overall revenue up 29% in the fourth quarter.
  • The Times has nearly $1 billion in cash and marketable securities, with no debt, positioning it well for potential mergers and acquisitions as the market warms up.
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