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News Aggregator Site Digg Is Returning, With an AI Twist

Mar 05, 2025 - cnet.com
Digg, a once-popular web portal launched in 2004, is set for a revival under its original founder, Kevin Rose. After changing ownership multiple times, Rose has regained control and plans to relaunch Digg with a new CEO, Justin Mezzell, and AI features. Reddit co-founder Alexis Ohanian will serve as an adviser. The new Digg aims to leverage AI for content curation and may offer unique features like viewing content in Klingon. Visitors can sign up for early access on the new homepage at reboot.digg.com.

In its prime, Digg was a leading aggregator of news and quirky internet content, allowing users to vote on the prominence of links. However, it struggled with scaling and competition from social media platforms like Twitter, leading to its decline. In 2012, Digg was sold, with its brand going to Betaworks, some staff to a Washington Post project, and its patents to LinkedIn. Despite a previous relaunch attempt, Digg never regained its former popularity. The upcoming relaunch aims to restore its status with a focus on AI-driven features.

Key takeaways:

  • Kevin Rose, the original founder of Digg, has regained control of the brand and plans to relaunch it with new AI features and a new CEO, Justin Mezzell.
  • Reddit co-founder Alexis Ohanian will serve as an adviser for the new version of Digg.
  • The relaunch aims to incorporate AI to help users find and view content in innovative ways, potentially even in Klingon.
  • Digg was once a popular web portal but struggled due to competition from social media and was sold in parts in 2012.
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