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News app turned X competitor Artifact now lets users generate AI images for their posts | TechCrunch

Oct 04, 2023 - techcrunch.com
Artifact, the news aggregator app developed by Instagram's co-founders, is introducing a new generative AI feature that allows users to create images for their posts. Users can access this feature by selecting "create with AI" when creating a new post, and then inputting a prompt that includes a subject, medium, and style. The app uses a Stable Diffusion model to generate the image, a process that takes only a few seconds. If users are not satisfied with the generated image, they can regenerate it using the same or a revised prompt.

This new feature is part of Artifact's shift from being a newsreader to a more social platform, similar to X or Threads. The app has added social features such as commenting, user profiles, and the ability to post links and text-based posts. The addition of generative AI imagery provides another tool for content creators to attract users and build their audience.

Key takeaways:

  • Artifact, a news aggregator app, is introducing a new feature that allows users to create their own images using generative AI to accompany their posts.
  • The feature uses a fine-tuned Stable Diffusion model for the image generation process and can be accessed by selecting the 'create with AI' option when creating a new post.
  • If users are not satisfied with the generated image, they can regenerate another image or revise the prompt to try again.
  • The app has been adding social features such as commenting, user profiles, and the ability to post their own links and text-based posts, shifting its focus from being just a newsreader to a more social platform.
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