Zora co-founders Dee Goens and Jacob Horne see crypto and AI as complementary technologies. The company is working on bringing more information on-chain for both crypto and AI growth. Recently, Zora launched a feature allowing creators to use AI to mint transactions on its platform. Goens sees a future where blockchains can help verify, authenticate, and prove the ownership of creations, and believes AI needs blockchains for verification and authentication.
Key takeaways:
- Zora, an NFT-based social network platform, is expanding into the artificial intelligence market, aiming to help creators, brands and artists better monetize their content through NFTs.
- The Zora Network is built on the layer-2 blockchain Optimism, focusing on growing the Ethereum ecosystem. Since its foundation in 2020, Zora has had over $300 million in secondary sales and about 1 million unique collectors.
- Zora recently launched the ability for creators to use AI to mint, or record transactions on the blockchain, on its platform. This allows AI creators to capture value from their models’ outputs when people mint them.
- Co-founder Dee Goens sees a future where blockchains can help verify, authenticate and prove the ownership of creations, not just for models, data and information, but the origin of the media itself. He believes AI needs blockchains to bolster its narrative around verification and authentication.