The report also identifies trends such as the increasing demand for immersive home entertainment experiences, the rise in premium smartphone sales, and the growth potential in health tech wearables. Additionally, it notes a new wave of PC/laptop replacements due to aging pandemic-era purchases and emphasizes the importance of promotional events in driving tech sales. NIQ's report aims to provide businesses with insights to unlock growth and drive revenue through data-backed innovation.
Key takeaways:
- Global Consumer Tech & Durables sales are projected to reach $1.29 trillion in 2025, driven by emerging markets and premium innovation.
- AI has the potential to drive premiumization in consumer tech, but requires increased consumer awareness of its benefits.
- Home Entertainment and Gaming sectors are expected to see growth, with a focus on immersive experiences and replacement cycles.
- Emerging markets, particularly China and Emerging Asia, are anticipated to lead global growth in the consumer tech industry.