The launch of NIST GenAI is in response to President Joe Biden’s executive order on AI, which requires greater transparency from AI companies and establishes new standards, including for labeling AI-generated content. This comes as deepfakes are growing exponentially, with a 900% increase in creation this year compared to the same period last year. The program is also the first AI-related announcement from NIST following the appointment of Paul Christiano, a former OpenAI researcher, to the agency’s AI Safety Institute.
Key takeaways:
- The National Institute of Standards and Technology (NIST) has launched NIST GenAI, a program to assess generative AI technologies, including text- and image-generating AI.
- NIST GenAI will release benchmarks, help create deepfake-checking systems, and encourage the development of software to identify the source of fake or misleading information.
- The first project of NIST GenAI is a pilot study to build systems that can differentiate between human-created and AI-generated media, starting with text.
- The launch of NIST GenAI is part of NIST’s response to President Joe Biden’s executive order on AI, which requires greater transparency from AI companies about how their models work and establishes new standards, including for labeling content generated by AI.