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NLWeb is Microsoft's project to bring more chatbots to web pages | TechCrunch

May 19, 2025 - techcrunch.com
Microsoft has announced the launch of NLWeb, an open project aimed at simplifying the integration of AI-powered chatbots into websites. Unveiled at Build 2025, NLWeb allows websites to implement a conversational interface with minimal coding, enabling them to use their preferred AI models and data. This tool can be utilized by various industries, such as retail and cooking, to enhance user interaction by providing tailored recommendations. Additionally, NLWeb supports content discoverability and accessibility through MCP, Anthropic’s standard for AI model connectivity.

NLWeb is seen as a potential foundational technology for the "agentic web," akin to HTML's role in web development. Although Microsoft has not confirmed it, NLWeb may have roots in technology developed by OpenAI, with whom Microsoft closely collaborates. Previously, OpenAI had been working on similar technology with partners like Condé Nast and Priceline, but faced delays due to technical challenges. Now, NLWeb appears ready for widespread use, potentially differing from OpenAI's initial vision.

Key takeaways:

  • Microsoft is launching an open project called NLWeb to simplify building AI-powered chatbots on the web.
  • NLWeb allows websites to provide a conversational interface with minimal code and supports integration with various AI models.
  • Web pages using NLWeb can make content discoverable to AI platforms supporting Anthropic's MCP standard.
  • NLWeb may have origins in OpenAI's technology and was initially pitched as a way to bring ChatGPT-like features to websites.
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