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No 'GPT' trademark for OpenAI | TechCrunch

Feb 16, 2024 - news.bensbites.co
The U.S. Patent and Trademark Office (USPTO) has rejected OpenAI's attempt to trademark the term "GPT", stating that it is "merely descriptive" and hence, cannot be registered. This decision is a setback to OpenAI's branding efforts, but it is unlikely that its competitors will start releasing their own versions of the widely-used chatbot. The USPTO explained that the term GPT, which stands for "generative pre-trained transformer", merely describes a feature, function, or characteristic of the applicant's goods and services.

The patent office also highlighted that the term GPT is already being used in various other contexts and by other companies in related fields. This could potentially dilute OpenAI's dominance over GPT-related terminology, and they may not be able to sue others for using their brand. However, OpenAI still holds the most significant mindshare when it comes to the term "GPT", giving them the first-brander advantage. Despite the lack of legal protections, OpenAI might continue to use the GPT branding to ensure their association with the term.

Key takeaways:

  • The U.S. Patent and Trademark Office has denied OpenAI’s attempt to trademark “GPT,” stating that the term is “merely descriptive” and therefore unable to be registered.
  • OpenAI argued that it had popularized the term GPT, which stands for “generative pre-trained transformer,” describing the nature of the machine learning model.
  • The patent office pointed out that GPT was already in use in numerous other contexts and by other companies in related ones, like Amazon.
  • Despite the lack of a trademark, OpenAI still retains the first-brander advantage and may continue to use the GPT branding.
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