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No ‘Gray’ Area in New York Times’ AI Deal with Amazon

Jun 02, 2025 - thedailyupside.com
The New York Times has entered into a licensing agreement with Amazon to allow its editorial content to be used in Amazon's AI platforms, marking a significant move in the media industry. This deal comes amid ongoing legal battles, as the NYT is suing OpenAI and Microsoft for alleged copyright infringement, claiming that these companies unlawfully used its content to train AI models, which has impacted its revenue. The NYT is seeking substantial damages, contrasting with the relatively modest licensing fees reportedly offered by companies like OpenAI and Apple for similar content use.

The situation highlights the broader tension between media companies and AI firms over the use of copyrighted material. While AI companies argue that their use of publicly available data falls under "fair use," the legal landscape remains uncertain. In the UK, prominent artists are advocating for legislation requiring explicit consent for using their works in AI training, a move that some industry leaders warn could stifle the AI sector in the country.

Key takeaways:

  • The New York Times has signed a licensing deal with Amazon to allow its editorial content to be used in Amazon's AI platforms.
  • Similar licensing agreements have been made by other media companies with AI firms, but legal battles over copyright infringement are ongoing.
  • OpenAI offers publishers between $1 million to $5 million annually for content licensing, while Apple has offered $50 million multiyear deals.
  • The AI industry's reliance on "fair use" for training models is under legal scrutiny, with potential implications for its future depending on court rulings.
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