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“Not a replacement of journalists in any way”: AP clarifies standards around generative AI

Aug 21, 2023 - niemanlab.org
The Associated Press (AP) has updated its standards to caution journalists about the pitfalls of covering artificial intelligence (AI). The new guidelines, which include 10 new AP Stylebook entries, advise against attributing human characteristics to AI systems and using AI-generated content without proper vetting. The AP also warns against altering any elements of photos, videos, or audio with generative AI and urges staff to treat any output from such tools as unvetted source material.

The AP's vice president for standards and inclusion, Amanda Barrett, emphasized that while AI can enhance journalism, it is not seen as a replacement for journalists. The guidelines also advise journalists to be wary of far-fetched claims from AI developers and to avoid quoting company representatives about their technology without providing a check on their assertions. The AP also provided guidance on referring to the inaccuracies that AI can produce, suggesting terms like "hallucination" or "confabulation" to describe such issues.

Key takeaways:

  • The Associated Press has updated its standards to caution journalists about common pitfalls in coverage of artificial intelligence, including avoiding language that attributes human characteristics to AI systems.
  • While the AP has used AI technology for some tasks since 2014, it does not see AI as a replacement for journalists and has issued guidelines for its staff on how to use and handle AI-generated content.
  • The AP urges its staff to treat any output from a generative AI tool as unvetted source material and to apply their editorial judgment and AP’s sourcing standards when considering any information for publication.
  • New entries in the AP Stylebook caution journalists to beware of far-fetched claims from AI developers and to avoid quoting company representatives about the power of their technology without providing a check on their assertions.
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