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Nowatch adds watch faces to a fitness tracker that vows not to interrupt you | TechCrunch

Jan 10, 2024 - techcrunch.com
Nowatch, a wearable tech company, has been developing its product over the past year, integrating AI-powered insights into its wearable jewelry that tracks users and offers a range of designs. The company's philosophy is centered around 'quality time', and its new products, such as the time discs, are designed to meet people's time management needs. The Nowatch Chronos inserts have a 20-year battery life and can be replaced, allowing for a variety of designs in a single smartwatch system. The company has repositioned itself as a B Corp, focusing on promoting calm, mindfulness, and a deeper understanding of one's body and mind.

The company uses AI to learn the wearer’s biorhythms and can send personalized vibrations to remind users to calm down. It also has features for sharing data, such as heart rate monitoring, which can be useful for people with health conditions. Nowatch believes that data rights are human rights, so users have full control over their data. The company has sold thousands of units and is seeing increased interest in B2B sales, particularly in stress management and scientific research.

Key takeaways:

  • Nowatch is a wearable jewelry that tracks the user's health and has evolved over the past year to include AI-powered insights and watch faces.
  • The company's philosophy is centered around 'quality time' and it aims to position itself as a premium smartwatch brand that stands out in the market.
  • The Nowatch Chronos inserts have a 20-year battery life and the battery can be replaced. The inserts allow for a variety of designs in a single smartwatch system.
  • Nowatch uses its AI back end to learn the wearer’s biorhythms and can send personalized vibrations to remind users to calm down, fostering resilience and promoting overall well-being.
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