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Now's the time for Elon Musk to reveal his Tesla rescue plan — if he has one

Apr 22, 2024 - businessinsider.com
Tesla is set to report its first-quarter earnings following a challenging year that saw its share price drop by over 40%, reducing its value to around $460 billion and causing a $61 billion decrease in Elon Musk's fortune. The company has been struggling with a significant decrease in demand for electric vehicles, with a 20% decline in deliveries in the first quarter of the year compared to the previous quarter. This has led to expectations of a 40% drop in profit and the first revenue decline in four years. Tesla has also announced layoffs of more than 10% of its global staff.

In an attempt to boost sales, Tesla has cut the prices of its Model 3 and Model Y vehicles in China, the US, and Europe. However, investors are skeptical about Musk's strategy to popularize electric vehicles for the mass market. There have been plans for a sub-$30,000 car, but recent reports suggest a shift in focus towards robotaxis. This, along with a recall of nearly 4,000 Cybertrucks due to accelerator faults and a legal battle over Musk's Tesla compensation package, has added to the company's challenges.

Key takeaways:

  • Tesla's share price has dropped more than 40% since the start of the year, with Elon Musk's fortune suffering a $61 billion drop.
  • Tesla's vehicle deliveries have plummeted, with a 20% decline from the previous quarter, and the company is expected to report a 40% profit drop.
  • Tesla has engaged in a price war in China, one of its most important growth markets, and has recently cut prices of its Model 3 and Model Y vehicles in China, the US, and Europe.
  • Despite rumors of a sub-$30,000 car, Tesla may be pivoting its focus to robotaxis, a move that has left some close to the company feeling unsettled.
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