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Numia's software brings offline and online customer interaction data into one place | TechCrunch

Dec 11, 2024 - techcrunch.com
Numia, an Argentina-based company, aims to integrate customer service channels for enterprises in Latin America by combining physical and digital interactions into a single platform using AI. Originally founded in 2014 as a queue management software, Numia pivoted in 2020 to address the disconnect between data from physical locations and online platforms. The platform, which is vendor agnostic, connects to various systems like bank kiosks and software such as Salesforce and Genesys, allowing companies to streamline customer interactions and enhance CRM capabilities. Numia serves over 350 customers across 10 Latin American countries, including major enterprises like Santander Bank, HSBC, and Allianz.

Recently, Numia raised a $3.5 million seed round led by Cometa, marking its first venture financing in its 10-year history. The funds will be used primarily for marketing, sales, and hiring, with a focus on expanding customer base and improving technology. The company plans to enhance its AI capabilities to offer more personalized customer journeys, aiming to double its booked ARR in the next two years. Despite initial challenges in securing investment, the capital will help Numia engage more closely with potential customers and expand its market presence.

Key takeaways:

  • Numia, an Argentina-based company, integrates customer service channels into one platform using AI, bridging the gap between physical and digital customer interactions.
  • The company has over 350 customers across 10 Latin American countries, including major enterprises like Santander Bank, HSBC, and Allianz.
  • Numia recently raised a $3.5 million seed round led by Cometa to expand its customer base and improve its technology, marking its first venture financing in 10 years.
  • The company plans to allocate 70% of the new capital towards marketing, sales, and hiring, while the remaining 30% will be used to enhance its technology and AI capabilities.
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