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Nvidia is working on its approach to China, the world’s second-largest economy, as it tries to comply with Biden’s chip export controls

Jan 09, 2024 - fortune.com
Nvidia, the world's most valuable chip company, is facing a dilemma in China due to U.S. export restrictions aimed at preventing its chips, key to the AI revolution, from becoming a national security risk. The company is trying to balance its involvement in China, which contributes about 20% of its revenue, with compliance to U.S. rules. Nvidia has announced partnerships with car manufacturers and plans to start mass production of semiconductors for the China market that comply with U.S. export restrictions.

However, Nvidia is facing challenges as Chinese companies are losing interest in its downgraded chips and are turning to local chipmakers, who are offering their own chips as safer alternatives. Companies like Alibaba and Tencent are shifting some orders to Chinese companies like Huawei, which has a new AI chip comparable to Nvidia’s offerings. Nvidia's CFO has warned that U.S. restrictions could lead to a “permanent loss of opportunities for the U.S. industry to compete and lead in one of the world’s largest markets.”

Key takeaways:

  • Nvidia is facing a dilemma in China due to the Biden administration's concerns that the company's chips could pose a national security risk.
  • The company announced partnerships with four car manufacturers—Li Auto, Great Wall Motor, SEEKR and Xiaomi—to use Nvidia's DRIVE technology in their automated driving systems.
  • Nvidia is planning to start mass production of a new set of semiconductors designed for the China market that comply with updated U.S. export restrictions.
  • Chinese companies are showing less interest in Nvidia's chips due to fears of further U.S. restrictions and are turning to local chipmakers like Huawei for alternatives.
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