Nvidia on how brands are using AI to boost marketing and measurement
Mar 27, 2025 - businessinsider.com
Nvidia's director of adtech and digital marketing industries, Jamie Allan, discusses how CMOs are leveraging AI to enhance their advertising strategies. AI tools like digital twins and spiking neural networks are being used to optimize ad campaigns and connect marketing efforts to sales. For instance, Delta Air Lines utilized Alembic's AI platform to link its 2024 Paris Olympics sponsorship to $30 million in ticket sales, demonstrating AI's potential in attributing sales to brand advertising efforts. Additionally, AI is helping brands like Unilever and Mars break down data silos and streamline processes, with Unilever using digital twins to expedite product imagery production and Mars employing AI to integrate data across departments.
Generative AI is also revolutionizing ad production by enabling rapid creation of ad variations, as seen with Forever 21's campaign that achieved a 66% higher ROI using AI-generated ads. These advancements illustrate AI's role in not only improving efficiency and measurement in marketing but also fostering collaboration across different business functions.
Key takeaways:
CMOs are leveraging AI tools like digital twins and spiking neural networks to enhance marketing strategies and measure campaign performance.
Delta Air Lines used AI to connect brand advertising efforts to sales, attributing $30 million in cash sales to its Olympics sponsorship.
Digital twins are being used to connect marketing with supply chain and other departments, breaking down silos and improving efficiency.
Generative AI is accelerating advertising production, enabling faster creation of ad iterations and improving return on investment.
