Nvidia reportedly acquires synthetic data startup Gretel | TechCrunch
Mar 19, 2025 - techcrunch.com
Nvidia has acquired Gretel, a San Diego-based startup specializing in generating synthetic AI training data. While the acquisition terms are undisclosed, the deal reportedly exceeds Gretel's last valuation of $320 million. Gretel, founded in 2019 by Alex Watson, Laszlo Bock, John Myers, and CEO Ali Golshan, will integrate its team of about 80 employees into Nvidia. The startup's technology will enhance Nvidia's suite of generative AI services for developers.
Gretel has raised over $67 million in venture capital from investors such as Anthos Capital, Greylock, and Moonshots Capital. The acquisition is seen as strategic for Nvidia, as synthetic data becomes increasingly vital for tech giants like Microsoft, Meta, OpenAI, and Anthropic, who are facing limitations in sourcing real-world data for training AI models.
Key takeaways:
Nvidia has acquired Gretel, a startup specializing in generating synthetic AI training data.
The acquisition price is reportedly in the nine figures, exceeding Gretel's last valuation of $320 million.
Gretel's technology will be integrated into Nvidia's suite of generative AI services for developers.
Gretel was founded in 2019 and had raised over $67 million in venture capital prior to its acquisition.
